Jaleen Learned That Pipin' Hot Donut Corp

question 34

Multiple Choice

Jaleen learned that Pipin' Hot Donut Corp. is looking for a new source of commercial-grade coffee makers, one of the products she sells. She knows Pipin' Hot Donut has been in business for many years, but she has not been able to get any business from them. When developing her marketing strategy, Jaleen can probably safely assume that this represents a(n) ________ situation for Pipin' Hot Donut, and she will want to find out why the company is considering alternatives.

• A)adapted buy
• B)new buy
• C)modified rebuy
• D)straight rebuy
• E)generic buy

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