Baby Boomers Represent a Huge Demographic Segment for Travel Marketers

question 8

Multiple Choice

Baby Boomers represent a huge demographic segment for travel marketers. Baby Boomers are also heavily motivated by self-fulfillment, which creates the possibility of ________ segmentation.

• A)geographic
• B)self-concept
• C)psychographic
• D)benefit
• E)behavioral

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Definitions:

Laxatives

Substances that are used to stimulate bowel movements or ease constipation.

Enema Bag

A medical tool used to inject fluid into the lower bowel through the rectum for cleansing or therapeutic purposes.

Room Temperature

The ambient air temperature considered comfortable for humans, typically around 20 to 22 degrees Celsius (68 to 72 degrees Fahrenheit).

Positioning

The act of placing or arranging someone or something in a particular posture or location, especially for medical or therapeutic purposes.