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When Nick Proposed Switching the Company to Vonage for VOIP

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Essay

When Nick proposed switching the company to Vonage for VOIP telephone calls, he had to approach Serena, assistant to the firm's head of the purchasing department, to find out how to proceed. Everyone in the company knows that nothing gets purchased without going through Serena first. Explain Serena's role in a buying center.


Definitions:

Coronary Artery

Blood vessels that supply blood to the heart muscle, critical for providing the necessary oxygen and nutrients.

Balloon Catheter

A medical device consisting of a thin tube and an inflatable balloon that is used to open up blocked or narrowed blood vessels.

Transient Ischemic Attack

Temporary interruption of blood flow in the brain caused by small clots closing off blood vessels, may also be referred to as a TIA.

Warning Stroke

Also known as a transient ischemic attack, it is a temporary blockage of blood flow to the brain, indicating the potential for a future stroke.

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