When Weekday Marketing Group Decided to Upgrade Its Computer Network

question 18

Multiple Choice

When Weekday Marketing Group decided to upgrade its computer network, many people were involved in the decision. In B2B buying systems, decisions are often made

• A)quickly and informally.
• B)by a consumer board.
• C)at auction sites.
• D)by a committee after considerable deliberation.
• E)by community debating organizations.

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Definitions:

Reasoning Centre

A hypothetical or abstract concept referring to the part of the brain responsible for logical thinking and decision-making processes.

Executive Control System

A cognitive system responsible for planning, decision-making, problem-solving, and controlling attention and actions in the pursuit of goal achievement.

Working Memory

A cognitive system responsible for temporarily holding and processing information needed for complex tasks such as learning, reasoning, and comprehension.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives.