Harley-Davidson Knows That Many of Its Customers Today Are Professional

question 57

Essay

Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley. Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth, powerful ride. To be successful, Harley-Davidson needs to appeal to which type(s)of needs?

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Definitions:

Theory of Mind

The capacity to recognize and understand thoughts, feelings, desires, and intentions in oneself and others, while also grasping that others may hold beliefs, desires, and intentions that diverge from one's personal ones.

Egocentrism

The inability to understand or assume any perspective other than one's own.

Habituation Technique

A method used to reduce reactions to repeated stimuli by exposing the subject to the stimulus over time until the response diminishes.

Object Permanence

The understanding that objects continue to exist even when they cannot be observed (seen, heard, touched, smelled or sensed in any way).