Define the Term Postpurchase Cognitive Dissonance and Give an Example

question 17

Essay

Define the term postpurchase cognitive dissonance and give an example of when this happened to you. Then explain what the company could have done to lessen your dissonance.

Identify and counter product-specific objections using factual information.

Use strategic questioning to unearth and address hidden objections.

Recognize the importance of tact in objection handling to avoid offending prospects.

Differentiate between direct and indirect methods of objection handling.

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Definitions:

Altruism

Unselfish regard for the welfare of others.

Empathy

The ability to understand and share the feelings of another, putting oneself in another's shoes emotionally.

Self-Actualizing Person

An individual who has realized and fulfilled their potential, achieving self-fulfillment.

Unconditional Positive Regard

An attitude of acceptance and support of a person regardless of what the person says or does, especially used in client-centered therapy.