Marketing Is an Activity That Only Large Firms with Specialized

question 72

True/False

Marketing is an activity that only large firms with specialized departments can execute.

---

Definitions:

Marketers

Marketers are professionals or organizations responsible for promoting, selling, and distributing products or services, often focusing on understanding consumer needs and creating strategies to meet those needs effectively.

Sales Promotion

A marketing strategy employing short-term incentives to encourage the purchase or sale of a product or service.

Coupons

A discount or offer that can be redeemed for goods or services, often as a part of promotional efforts.

Rebates

Partial refunds offered to purchasers of a product, typically used as a promotional tool to encourage sales.