Generally, People Buy One Product or Service Instead of Another

question 24

Multiple Choice

Generally, people buy one product or service instead of another because they

• A)cannot find similar products in the marketplace.
• B)perceive it to be the better value for them.
• C)prefer to avoid extended problem solving.
• D)have conducted a thorough internal search for information.
• E)are unaware of key determinant attributes.

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Definitions:

Sensitivity

The degree to which a system's output depends on the input or how changes in input can affect the output in modeling and analysis.

Subjectivity

Subjectivity pertains to how someone's judgment is shaped by personal opinions and feelings instead of external facts or evidence.

Centre-of-Gravity

A method in location analysis that finds the best location for a facility based on minimizing transportation costs, taking into account the geographical distribution of supply and demand.

Tonnes

A metric unit of mass equal to 1,000 kilograms or approximately 2,204.6 pounds.