An Online Retailer Needs to Be Able to Measure How

question 49

Multiple Choice

An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the

• A)conversion rate.
• B)collection ratio.
• C)consumer index.
• D)customer total.
• E)buyer quotient.

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Definitions:

Participants

Individuals who take part in a process or activity, often specifically referring to those involved in research studies or experiments.

Reciprocal Determinism

A concept in psychology that suggests an individual's behavior both influences and is influenced by personal factors and the social environment.

Self-Efficacy

Someone's assurance in their potential to perform tasks essential for reaching desired achievements.

Internal Personal Factor

An individual's intrinsic traits or characteristics, such as beliefs, values, attitude, and personality, that influence behavior.