Social Networking Sites That Compete Directly with Facebook Have a Difficult

question 14

Multiple Choice

Social networking sites that compete directly with Facebook have a difficult time surviving; however, LinkedIn has survived by focusing on the needs of business professionals, who seek to network with colleagues, share their expertise, post online résumés, and look for new jobs. What segmentation method is LinkedIn using?

• A)loyalty segmentation
• B)benefit segmentation
• C)psychographic segmentation
• D)geodemographic segmentation
• E)demographic segmentation

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Definitions:

Common Resource

A resource that provides users with tangible benefits, but which is available to all members of a community or society and is susceptible to overuse, leading to depletion or degradation.

Hunting Licenses

Official permits required for individuals to legally hunt wildlife in certain areas within specified periods.

Peak Times

Periods of high demand or activity within a market or service sector, often leading to higher prices or increased waiting times.

Electric Company

A utility company that generates, transmits, and distributes electricity to consumers and businesses.