A(n)________ Is a Need or Want Strong Enough to Cause

question 136

Multiple Choice

A(n) ________ is a need or want strong enough to cause a person to seek satisfaction.

• A)locus of control
• B)motive
• C)attitude
• D)perception
• E)learning curve

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Definitions:

Competitive Intelligence

The process of gathering, analyzing, and using information about competitors, market trends, and the business environment to support strategic decision making.

Product Positioning

The process of market positioning of a product, including strategies to present a product in the best possible light to different target markets.

Perceptual Marketing

Marketing strategies that focus on influencing consumers’ perceptions and attitudes towards a product or brand rather than its actual attributes.

Social Responsibility

The obligation of individuals, organizations, and businesses to act for the benefit of society at large, emphasizing ethical behavior and actions that contribute positively to the community.