Negative Attitudes Are Typically Difficult for Marketers to Change Because

question 97

Multiple Choice

Negative attitudes are typically difficult for marketers to change because

• A)most consumers' attitudes depend on prices.
• B)consumers weigh performance risk against functional needs when assessing their attitudes.
• C)attitudes are learned and long lasting.
• D)attitudes shift consumers from limited to extended problem-solving situations.
• E)consumers' attitudes are derived from unchanging decision rules.

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Definitions:

Employee Absenteeism

The frequent absence of an employee from work, beyond normal or expected levels, that can affect business productivity.

Customer Complaints

Feedback from customers expressing dissatisfaction with a product or service.

Needs Analysis Process

The systematic process of identifying and evaluating the needs or gaps in a system or organization to determine necessary actions.

Culture And Climate Audit

An evaluation process aimed at understanding the values, beliefs, and attitudes that characterize an organization and its environment.