Define the Term Postpurchase Cognitive Dissonance and Give an Example

question 17

Essay

Define the term postpurchase cognitive dissonance and give an example of when this happened to you. Then explain what the company could have done to lessen your dissonance.

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Definitions:

Purchase Of Merchandise

The acquisition of goods intended for sale by a business, recorded as an increase in inventory.

Accounts Payable

A liability to a creditor, carried on an open account, usually for purchases of goods and services.

Cash Flows

The summed total of money flowing in and out of an enterprise, notably in terms of affecting its liquid assets.