In the Immediate Marketing Environment, the First Factor That Affects

question 37

Multiple Choice

In the immediate marketing environment, the first factor that affects the consumer is

• A)demographics.
• B)cultural values.
• C)social trends.
• D)the firm itself.
• E)technological advances.

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Definitions:

Jelly

A food spread made from fruit juice and sugar, thickened with pectin, commonly consumed with bread.

Peanut Butter

A food paste or spread made from ground dry roasted peanuts, often used in sandwiches and as a base in various recipes.

Demand

The desire and ability of consumers to purchase goods or services at a given price level.

Demand

The willingness and ability of consumers to purchase goods or services at a given price.