Marketers Will Often Decide Which Population Segments to Target Based

question 42

Multiple Choice

Marketers will often decide which population segments to target based on income because income determines consumer

• A)purchasing power.
• B)education level.
• C)marketing influence.
• D)desirability.
• E)occupational level.

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Definitions:

Wireless Controllers

Input devices that connect to a gaming console, computer, or other electronic systems without physical cables, using radio frequency (RF) or Bluetooth technology.

Car Salespersons

Car salespersons are individuals who specialize in selling vehicles to consumers, employing various techniques to negotiate sales and meet customer needs.

Lowball Technique

A persuasive strategy where an initially favorable offer is made, then changed to make it less favorable once initial commitment is achieved.

Lesser Request

A technique in persuasion and social influence where a more modest request is made after a larger one has been turned down, increasing the likelihood of compliance.