Many Marketing Students Initially Overlook the Importance of Marketing Channel

question 28

Multiple Choice

Many marketing students initially overlook the importance of marketing channel management because

• A)marketing has no responsibility for supply chain management.
• B)marketing channel management doesn't add much value for customers.
• C)companies do not want customers to know anything about the supply chain.
• D)many of these activities take place behind the scenes.
• E)marketing channel management is already transparent.

---

Definitions:

Group Effectiveness

The measure of how well a group achieves its objectives and fulfills the needs and goals of its members and external stakeholders.

Ongoing Basis

A continuous, uninterrupted manner of operation or activity, suggesting something that happens regularly or perpetually.

Self-Managing Teams

Groups of employees who are given autonomy and responsibility to manage their workflows, tasks, goals, and problem-solving processes without direct supervision.

Traditional Work Group

A conventional team structure where members perform tasks within a defined role and hierarchy.