Marketers Know That, Compared to High School Graduates Who Are

question 49

Multiple Choice

Marketers know that, compared to high school graduates who are working full time, college students

• A)will earn less over their working lifetime.
• B)spend their disposable dollars differently.
• C)are less likely to buy textbooks.
• D)have almost identical spending patterns.
• E)are more likely to drink beer and less likely to drink wine.

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Definitions:

Net Income

The profit a company retains after all financial obligations, like costs and taxes, are subtracted from its total income.

Cost Method

An accounting method used to value inventory or investments at their original purchase cost.

Equity Method

An accounting technique used by a company to record its investment in another company.

Unrealized Gain/Loss

A profit or loss that results from holding an investment that has not yet been sold, and thus, the gain or loss is not reflected in the financial statements.