A Competitive Advantage Based on Location Is Often Sustainable Because

question 55

Multiple Choice

A competitive advantage based on location is often sustainable because

• A)mobile marketing has not yet proven its value for most customers.
• B)real estate prices have been dropping.
• C)few marketers are aware of its importance yet.
• D)location cannot be easily duplicated.
• E)the Internet has diminished the importance of brick-and-mortar stores.

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Definitions:

Intrinsic Rewards

The personal satisfaction or enjoyment that an individual derives from achieving a task or learning new skills, independent of any external rewards.

Goal Achievement

The process of setting, pursuing, and attaining objectives, often used within the context of personal or professional development.

Lead-The-Market

A compensation strategy where an organization aims to provide pay rates that are more competitive than the average industry or sector rates to attract and retain top talent.

Compensation Policy

Guidelines and principles that an organization follows to determine how employees are compensated, including salary, benefits, bonuses, and other types of pay.