Imagine the Use (Or Misuse)of Data Collected from Consumers by a Marketing

question 49

Multiple Choice

Imagine the use (or misuse) of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by the marketing research firm?

• A)Step 1
• B)Step 2
• C)Step 3
• D)Step 4
• E)Step 5

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Definitions:

One-way ANOVA

An analytical procedure designed to evaluate if distinct, unrelated groups of three or more have statistically meaningful differences in their mean values.

Nonsmoker

A person who does not smoke cigarettes, cigars, or any other tobacco products.

Null Hypothesis

A statement used in statistics that proposes there is no significant difference or effect, serving as the default or initial presumption to be tested.

One-way ANOVA

A statistical test that evaluates the differences between the means of three or more independent groups on a single factor.