Conscious Marketing Is Governed by Four Overriding Principles That Guide

question 77

True/False

Conscious marketing is governed by four overriding principles that guide a firm's economic value creation.

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Definitions:

Client-centered Therapy

A humanistic approach to psychotherapy that emphasizes the importance of an empathetic counselor-client relationship, promoting self-discovery and personal growth.

Systematic Desensitization

A behavioral therapy technique used to reduce anxiety or fear by gradually exposing the person to the anxiety source while teaching relaxation responses.

Joseph Wolpe

A South African psychiatrist best known for developing systematic desensitization, a therapeutic technique to reduce phobias and anxieties.

Anxiety Hierarchy

A structured list ranking triggers or situations by the level of anxiety they produce, used in therapeutic settings to gradually expose and desensitize individuals to feared stimuli.