In Light of Recent Trends of Credit Card Data Theft

question 60

Multiple Choice

In light of recent trends of credit card data theft, Martinson Credit Corp. banned the use of the technology found in old credit cards and developed a more secure card similar to those used in Europe. In which stage of the marketing plan would this decision take place?

• A)planning
• B)control
• C)implementation
• D)segmentation
• E)production

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Definitions:

Reconstruction Amendments

Amendments to the United States Constitution adopted during the Reconstruction era, including the 13th, 14th, and 15th amendments, which abolished slavery, granted citizenship rights, and prohibited voter discrimination based on race.

Federal Government

The national government of a federal country, which has specific powers delegated to it by a constitution, distinguished from state or provincial governments.

Custodian of Freedom

A term that implies the responsibility of protecting and preserving the liberties and rights of a group or nation.

Burlingame Treaty

An 1868 agreement between the United States and China that recognized mutual rights of their citizens and encouraged cultural and commercial exchange.