Every Year, General Mills Issues a Report Discussing How the Firm

question 36

Multiple Choice

Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of General Mills's ________ phase of its strategic marketing planning process.

• A)planning
• B)implementation
• C)control
• D)evolution
• E)marketing mix

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Definitions:

Redlining

A discriminatory practice by which services (like banking and insurance) are withheld from potential customers in certain neighborhoods based on racial or ethnic composition.

Gramm-Leach-Bliley Financial Modernization Act

A U.S. federal law enacted in 1999 to control the ways that financial institutions deal with the private information of individuals.

Dodd-Frank Act

A federal law passed in 2010 aimed at reducing risks in the U.S. financial system through comprehensive regulation of financial markets and institutions.

Federal Trade Commission

A U.S. government agency established to protect consumers and promote competition, enforcing antitrust and consumer protection laws.