Imagine the Use (Or Misuse)of Data Collected from Consumers by a Marketing

question 49

Multiple Choice

Imagine the use (or misuse) of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by the marketing research firm?

• A)Step 1
• B)Step 2
• C)Step 3
• D)Step 4
• E)Step 5

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Definitions:

Job Evaluation

A systematic process used to ascertain the relative worth of jobs within an organization to establish a fair and equitable pay structure.

Total Value

The combined worth of all the components of an asset or company, often considered in financial terms.

Compensation Policies

Guidelines and practices established by an organization to determine how employees are compensated, including wages, salaries, benefits, and bonuses.

Internally Fair

Refers to practices and policies within an organization that are perceived by employees as just, equitable, and consistent across all members.