What Is Unique About the Copy and Images Used in Developing

question 41

Multiple Choice

What is unique about the copy and images used in developing a social media campaign relative to other forms of IMC?

• A)They need to be humorous.
• B)They need to be updated almost constantly.
• C)They need to feature only young actors.
• D)They must appear only in color (not black and white).
• E)They must appeal to a diverse, multicultural audience.

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Definitions:

Displaced Aggression

A defense mechanism where a person redirects aggressive feelings or behaviors from the original source of provocation to a safer or more socially acceptable target.

Fight-Or-Flight Syndrome

A physiological response to perceived harmful events, attacks, or threats to survival, preparing the body to either confront or avoid danger.

Deindividuation

A sense of anonymity and loss of individuality, as in a large group, making people especially likely to engage in antisocial behaviors such as theft.

Crowding

The feeling of discomfort or stress caused by a high number of individuals in a given space, leading to a perceived lack of personal space.