Each Year in December, Anheuser-Busch Runs Television Ads Featuring the Clydesdale

question 30

Multiple Choice

Each year in December, Anheuser-Busch runs television ads featuring the Clydesdale horses pulling a stagecoach with an Anheuser-Busch logo. The message is low-key, wishing everyone well during the holiday season. This is an example of ________ advertising.

• A)informative
• B)persuasive
• C)reminder
• D)discussant
• E)institutional

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Definitions:

Petty Cash Fund

A small amount of cash kept on hand to pay for minor, incidental expenses.

Relatively Large Amounts

Describes financial figures or transactions that are significant in size compared to others within the same context.

Sarbanes-Oxley

A U.S. federal law enacted to protect investors by improving the accuracy and reliability of corporate disclosures, made in the wake of financial scandals.

Publicly Held Companies

Corporations whose shares are publicly traded on stock exchanges and available for purchase by the general public.