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An Example of the ________ Effect Is When BMW Gained

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An example of the ________ effect is when BMW gained in-depth information about visitors to a popular Chinese social media site and used that information to determine which visitors were likely to be luxury car buyers and targeted advertising toward them.


Definitions:

Yield-to-maturity

The total return anticipated on a bond if the bond is held until it matures, accounting for interest payments and the difference between the purchase price and the par value.

Market Value

The trading price at which an asset or service can be currently bought or sold in the open market.

Coupon Rate

The interest rate stated on a bond at the issuance time, which the issuer promises to pay to the bondholder on the face value of the bond.

Coupon Yield

The per annum rate of interest a bond delivers, depicted as a proportion of its par value.

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