The Growth Rate for the IMac Desktop, Which Has a Small

question 94

Multiple Choice

The growth rate for the iMac desktop, which has a small relative market share in the desktop market, has slowed down in recent years. Although sales have dropped by approximately 3 percent, it remains popular among graphic designers. Given these conditions, in which quadrant of the BCG matrix would the iMac most likely fall?

• A)upper left quadrant because although its growth rate has dropped, it still remains popular among graphic designers
• B)upper right quadrant because although it has a small relative market share, it is part of a high-growth market
• C)lower left quadrant because although its sales have dropped, it still has high market share among graphic designers
• D)upper left quadrant because it is a heavy resource investment
• E)lower right quadrant because it is in a low-growth market and has a relatively low market share

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Definitions:

Tangible Goods

Physical items that can be seen, touched, and possessed, as opposed to services or digital goods.

Consumption

The process of using goods and services by individuals or groups, often discussed in the context of consumer behavior and economic patterns.

Experience Properties

Aspects of a product or service that consumers can only evaluate after purchasing and using it.

Search Properties

Characteristics of a product or service that can be easily evaluated or assessed by consumers before a purchase decision is made.