Eleanor Works for a Small Computer Software Company

question 3

Multiple Choice

Eleanor works for a small computer software company. Her boss is constantly improving the company's products but neglects customers, billing, and promoting the company. Her boss's actions are indicative of the ________ era of marketing.

• A)production-oriented
• B)sales-oriented
• C)market-oriented
• D)value-based marketing
• E)retailing-oriented

Explain the just-world phenomenon and its impact on victim blaming.

Understand the dynamics of scapegoat theory and frustration-aggression in prejudice.

Differentiate between ingroups and outgroups, and their roles in social categorization.

Analyze the impact of social beliefs and biases on minority groups.

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Definitions:

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group, which can hinder their performance.

Institutional Discrimination

A systemic discrimination that occurs within institutions like schools, companies, and governments, where policies, practices, or procedures cause unequal treatment of particular groups.

Objectification Theory

A theory which proposes that the cultural value placed on women’s appearance leads people to view women more as objects than as full human beings.

Social Identity Theory

A psychological theory positing that a person's sense of who they are is based on their group memberships.