Introducing Newly Developed Products or Services to a Market Segment

question 119

Multiple Choice

Introducing newly developed products or services to a market segment the company is not currently serving is called

• A)product development.
• B)market development.
• C)market penetration.
• D)diversification.
• E)product proliferation.

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Definitions:

Thirst

The sensation and regulatory mechanism that motivates the consumption of liquids to maintain optimal levels of body hydration.

Glucagon

A hormone produced by the pancreas that raises blood glucose levels, serving as a counter-regulatory mechanism for insulin.

Pancreas

A gland in the digestive and endocrine system that produces insulin and digestive enzymes.

Pituitary Gland

Endocrine gland attached to the hypothalamus by the infundibulum; also called hypophysis.