Some Banks Offer Special Accounts Designed to Attract Junior High

question 104

Multiple Choice

Some banks offer special accounts designed to attract junior high school students. Savings in these accounts are generally small amounts, which cost banks more to maintain than they are worth; however, bankers know that consumers are creatures of habit and hope that these young people will become adult customers. These banks recognize

• A)that operational excellence is an important macro strategy.
• B)the lifetime value of customers.
• C)that product excellence leads to loyal customers.
• D)the importance of making decisions based on short-term results.
• E)that if customers bring in some revenue, costs do not matter.

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Definitions:

Divorce

The legal dissolution of a marriage by a court or other competent body.

Zunis

Pertains to the Zuni people, a Native American tribe primarily located in New Mexico, known for their cultural and ceremonial practices.

Tetons

A mountain range in the Rocky Mountains in North America, known for its scenic beauty and outdoor recreation opportunities.

Disintegrating

The process of breaking down or decaying, often used metaphorically to describe the breakdown of social structures or relationships.