Singapore Airlines Seeks to Differentiate Itself from Competing Airlines, in Part

question 40

Multiple Choice

Singapore Airlines seeks to differentiate itself from competing airlines, in part through innovative design of its airplane seats and in-flight entertainment systems. Through continuous innovation in these areas, Singapore Airlines is pursuing a(n) ________ macro strategy.

• A)customer excellence
• B)global excellence
• C)locational excellence
• D)operational excellence
• E)product excellence

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Definitions:

Evolutionary Process

The gradual development of organisms and species over time through mechanisms such as natural selection and genetic drift.

Cultural Evolution

The process by which societies and cultures change over time, including changes in beliefs, practices, technologies, and social structures.

Natural Selection

A process by which organisms better adapted to their environment tend to survive and produce more offspring.

Charles Darwin

A British naturalist and biologist known for his theory of evolution and the process of natural selection.