In Value-Based Marketing, the Promotion Element of the Four Ps

question 80

Multiple Choice

In value-based marketing, the promotion element of the four Ps communicates the ________ to customers through a variety of media.

• A)mission statement
• B)operational excellence strategy
• C)value proposition
• D)relative market value
• E)target market definition

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Definitions:

Division

The process of ascertaining how many times one number is contained within another.

Addition

The mathematical operation of combining two or more numbers to calculate their total sum.

Multiplication

A mathematical operation that combines two numbers to get their product.

Addition

The mathematical process of combining two or more numbers to get their total.