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Eleanor Works for a Small Computer Software Company

question 3

Multiple Choice

Eleanor works for a small computer software company. Her boss is constantly improving the company's products but neglects customers, billing, and promoting the company. Her boss's actions are indicative of the ________ era of marketing.


Definitions:

Utility Function

A mathematical representation in economics that captures the level of satisfaction or happiness that consumers derive from consuming goods and services.

Price

The sum of money envisaged, obligatory, or handed over as compensation for something.

Income

The money received by a person or organization for work, investments, or from other sources.

Utility Function

A quantitative model showing how buyers prioritize various combinations of products based on their happiness or usefulness.

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