A Local Art Gallery Keeps Information on Its Customers' Artist

question 69

Multiple Choice

A local art gallery keeps information on its customers' artist and art style preferences. The gallery uses this information to inform the customers when new pieces arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using ________ to build loyalty among its customers.

• A)value cocreation
• B)customer relationship management
• C)transactional marketing
• D)B2B marketing
• E)the supply chain

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Definitions:

Office Supplies

Consumable items used in offices or businesses for daily operations, such as stationery, printer ink, and cleaning supplies.

Postage

The cost associated with mailing items via the postal service, determined by the size, weight, and destination of the item.

Monthly Cash Expenses

The total of all cash outflows or expenditures that a company or individual incurs within a month.

Cash Burn

The rate at which a company spends its cash reserves before generating positive cash flow.