During the Past Couple of Decades, Marketers Have Begun to Develop

question 94

Essay

During the past couple of decades, marketers have begun to develop a relational orientation as they have realized that they need to think about their customers in terms of relationships rather than transactions. How does Apple encourage its customers to maintain a long-term relationship with the company?

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Definitions:

Ad Hominem

A logical fallacy where an argument is rebutted by attacking the character, motive, or other attribute of the person making the argument rather than addressing the substance of the argument itself.

Gambling

Wagering money or something of value on an outcome that is largely determined by chance.

Idiot

Used historically in psychology to describe a person with profound intellectual disability, the term is now considered derogatory and outdated.

Credible Support

Evidence or backing that is trustworthy and reliable, enhancing the validity of a claim or argument.