________ Is Communication by a Marketer That Informs, Persuades, and Reminds

question 124

Multiple Choice

________ is communication by a marketer that informs, persuades, and reminds potential buyers about a product or service to influence their opinions and elicit a response.

• A)Pricing
• B)Promotion
• C)Placement
• D)A relational orientation
• E)Value cocreation

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Definitions:

Integrated Communications

A comprehensive approach that ensures all forms of communications and messages are carefully linked together across various channels to achieve coherence and maximum impact.

Social Media

Platforms that enable users to create, share content, or participate in social networking online.

Logic Model

A systematic and visual way to present and share an understanding of the relationships among the resources, activities, outputs, and outcomes of a program.

Strategic Outcomes

The intended results or impacts of an organization's strategy, typically reflecting long-term goals.