Trisha Opened a Running Shoe Store and Signed a Lease

question 79

Multiple Choice

Trisha opened a running shoe store and signed a lease on the property. She also signed an agreement with the manufacturer on the amount of merchandise she will sell and the promotions she will conduct. Based on this description, which aspect of the marketing mix does Trisha still need to work on?

• A)price
• B)place
• C)promotion
• D)product
• E)prototype

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Definitions:

Manufacturer

An entity engaged in the business of producing goods for sale, using labor, machinery, and raw materials.

Cedar Shingles

A type of roofing material made from cedar wood, known for its durability and natural resistance to decay.

Break-even

The point at which total costs equal total revenues, and the business or project makes neither profit nor loss.

Unit Sales

The total quantity of an item sold by a company during a given period.