Examlex
The business philosophy that relies on a set of strategies, programs, and systems that focus on identifying and building loyalty among a firm's most valued customers is called
Festinger
Leon Festinger was a psychologist known for the theory of cognitive dissonance, which describes the discomfort felt when holding conflicting thoughts or beliefs.
Self-regulation
The process by which individuals control their own thoughts, emotions, and behaviors to pursue long-term goals.
Self-discrepancy
A psychological theory detailing the discrepancy between an individual's actual self, ideal self, and ought self.
Ought Self
An individual's representation of the attributes someone (like themselves, peers, or society) believes they should possess, often leading to motivation to meet these perceived expectations.
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