A Local Art Gallery Keeps Information on Its Customers' Artist

question 69

Multiple Choice

A local art gallery keeps information on its customers' artist and art style preferences. The gallery uses this information to inform the customers when new pieces arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using ________ to build loyalty among its customers.

• A)value cocreation
• B)customer relationship management
• C)transactional marketing
• D)B2B marketing
• E)the supply chain

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Definitions:

Equilibrium

A state of balance or stability, where all forces acting on a system are equal and opposite, resulting in no net change.

Sound Wave Frequency

The number of sound waves that pass a fixed point in a unit of time, typically measured in Hertz (Hz).

Hertz (Hz)

The unit of frequency in the International System of Units (SI), representing one cycle per second.

Spiral Organ

Also known as the organ of Corti, it is located in the cochlea of the inner ear and is essential for hearing.