The Attitudes That Sankha's Customers Develop After They Have Purchased

question 33

Multiple Choice

The attitudes that Sankha's customers develop after they have purchased his yearly lawn care service will become the basis for determining whether they renew each year. He needs to ________ by quickly addressing any problems that occur.

• A)be reliable
• B)be responsive
• C)provide assurance
• D)show empathy
• E)produce tangibles

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Definitions:

Paradoxical Content

Information or statements that contain seemingly contradictory elements, yet might hold a truth when examined more closely.

Hypnagogic

Pertaining to the transitional state from wakefulness to sleep, often accompanied by vivid sensory phenomena.

Circadian

Pertaining to biological processes that follow a roughly 24-hour cycle, affecting sleep, wakefulness, and various bodily functions.

Psychoactive Drugs

Substances that affect the mind, mood, and perceptions by altering the functioning of the brain.