Anita's Pita Bread Chips Offers Free POP (Point-Of-Purchase)displays to Retailers

question 121

Multiple Choice

Anita's Pita Bread Chips offers free POP (point-of-purchase) displays to retailers ordering its product. Anita's is using a ________ strategy.

• A)pull
• B)puffery
• C)publicity
• D)push
• E)posttesting

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Definitions:

ATP

Adenosine triphosphate, a molecule that carries energy within cells.

Carbon Dioxide

An invisible and scentless gas generated from the combustion of carbon-based substances and organic compounds, as well as from breathing processes, that is taken in by plants for photosynthesis.

Lactate

A byproduct of anaerobic metabolism, commonly produced in muscles during intense exercise, and used as an energy source.

Concentric Contractions

A type of muscle contraction in which the muscle shortens while generating force.