In the "Create Advertisements" Step When Planning and Executing an Ad

question 38

Multiple Choice

In the "create advertisements" step when planning and executing an ad campaign, often the execution style for the ad will

• A)determine the pretesting pulse of the ad.
• B)dictate the type of medium used to deliver the message.
• C)determine which push-pull strategy will accompany the ad.
• D)dictate how advertising will be flighted.
• E)deliver integrated marketing.

---

Definitions:

Front-end Load

A fee paid by an investor at the time of entering a fund, such as a mutual fund, which is typically used to cover the fund's sales and marketing costs.

Expense Ratio

A measure of the total cost of managing and operating a fund, including administrative and management fees, expressed as a percentage of the fund's total assets.

Mutual Fund

This is a fund that amasses capital from numerous investors to make investments in different securities like stocks, bonds, and money market assets.

Turnover Ratio

A financial metric that measures the rate at which an investment or a portfolio of investments is bought and sold over a particular period.