Advertising Slogans Such as "Don't Text and Drive" and "Buy

question 127

Multiple Choice

Advertising slogans such as "Don't text and drive" and "Buy flood insurance before it is too late" are examples of ads designed to

• A)provide information.
• B)remind consumers.
• C)recruit employees.
• D)persuade consumers to take action.
• E)generate goodwill.

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Definitions:

Inflation Rate

The rate at which the general level of prices for goods and services is rising, eroding purchasing power.

Demand

The volume of goods or services that purchasers are ready and financially able to acquire at several price points within a certain period.

Supply

The total amount of a product or service that producers are willing and able to sell at a given price level in a given time period.

Exchange Rate

The price at which two different currencies are exchanged, for example, ¥10 to the dollar, or $.010 per yuan.