Regardless of the Objective of an Advertising Campaign, Each Campaign's

question 58

Multiple Choice

Regardless of the objective of an advertising campaign, each campaign's objectives must be

• A)sincere and emotional.
• B)consistent with those of the available media.
• C)either informative or persuasive but not both.
• D)specific and measurable.
• E)designed for use in both a pull and a push strategy.

---

Definitions:

Capital Budgeting

The whole process of analyzing projects and deciding whether they should be included in the capital budget.

Capital Asset Pricing Model

A model that describes the relationship between systematic risk and expected return for assets, particularly used in the pricing of risky securities.

Expected Return

The weighted average of all possible returns of an investment, considering all risks and the likelihood of each outcome.

Well-diversified Portfolio

An investment portfolio with a mix of assets designed to reduce exposure to risk by spreading investments across various sectors or asset classes.