Norris' Advertising Message Tells Consumers How His Company's Cable and Internet

question 84

Multiple Choice

Norris' advertising message tells consumers how his company's cable and Internet services differ from other alternatives in the market. Norris' message is a(n)

• A)unique selling proposition.
• B)proportional benefit strategy.
• C)institutional advertising message.
• D)PSA.
• E)campaign objective.

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Definitions:

Insomnia

Inability to obtain a sufficient quality or quantity of sleep.

St. John's Wort

An herbal plant traditionally used in the treatment of mild to moderate depression, anxiety, and sleep disorders.