A ________ Program Is a Promotional Strategy That Encourages People

question 25

Multiple Choice

A ________ program is a promotional strategy that encourages people to pass along a marketing message to other potential consumers.

• A)supply chain
• B)direct marketing
• C)viral marketing
• D)wholesale marketing
• E)social media

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Definitions:

Front Office

The part of a business where customer interaction and the administrative work of a business are conducted.

Equipment Input

The machinery and tools used in the production or service process.

Chargeout Rate

The price per hour that a firm or individual charges for services, often used in consultancy and project-based work environments.

Billable Hour

A measure representing an hour of work that can be charged to a client, commonly used in legal, consulting, and professional services.