Gross Rating Points (GRP)measure How Often the Audience Is Exposed

question 109

True/False

Gross rating points (GRP)measure how often the audience is exposed to a communication within a specified period of time.

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Definitions:

Protective Factor

Any factor that reduces a person's potential for harmful or risky behavior by providing a buffer against negative influences.

Emergency Alert System

A national public warning system in the United States that enables broadcasting warnings about emergencies and disasters over television, radio, and other communication devices.

Risk Assessment

The process of identifying, analyzing, and evaluating risks, which helps in understanding the potential for adverse effects and in making informed decisions.

Marital History

A record or account of significant events and dynamics in an individual's marriage(s), often discussed in therapeutic or clinical settings.