In the IMC Communication Process, the __________ Develops or Encodes

question 139

Multiple Choice

In the IMC communication process, the __________ develops or encodes the marketing communication message.

• A)instructor
• B)noise
• C)transmitter
• D)communication channel
• E)receiver

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Definitions:

Expansion

Expansion refers to the phase in the economic cycle where an economy is growing and experiencing increasing levels of output, employment, and income.

Actual Output

The actual quantity of goods and services produced in an economy over a specific period.

Demand

The desire and ability of consumers to purchase goods and services at given prices.

Automobiles

Wheeled vehicles powered by engines, primarily used for personal transportation.