When Comparing the Various Communication Channels Available to Marketing Professionals

question 29

Multiple Choice

When comparing the various communication channels available to marketing professionals, it becomes apparent that

• A)consumers prefer advertising over other channels.
• B)no single channel is better than another channel.
• C)public relations is the least expensive, but the most successful.
• D)personal selling is the most expensive and the least successful.
• E)online marketing is taking the place of advertising and public relations.

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Definitions:

Par Common Stock

The nominal or face value assigned to common stock shares in the corporate charter, significant for legal and accounting purposes.

Par Preferred Stock

Preferred shares of a company that have a declared face value and potentially have priority over common stock in dividend distribution.

Shares

Shares represent an ownership stake in a company or financial asset, entitling the holder to a proportional share of profits, distributed as dividends, if announced.

No-par Common Stock

Shares issued without a specified face value, allowing the company flexibility in setting their price.