Compared to Other IMC Alternatives, Advertising Is Extremely Effective for

question 102

Multiple Choice

Compared to other IMC alternatives, advertising is extremely effective for

• A)closing a sale.
• B)decoding messages efficiently.
• C)reducing the potential for noise.
• D)creating awareness and generating interest in a product.
• E)repositioning consumers in the AIDA model.

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Definitions:

Consumer Buying Process

The steps that consumers go through when deciding to purchase a product or service, typically including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Stages

The distinct phases or steps in a process or development, often used to describe progress in marketing, product development, or business growth.

Organizational Buying Behavior

The decision-making process and actions of organizations in the purchase of goods and services for business operations.

Organizational Buying Criteria

The standards or benchmarks that companies use to evaluate products and services for purchase decisions.