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Compared to other IMC alternatives, advertising is extremely effective for
Consumer Buying Process
The steps that consumers go through when deciding to purchase a product or service, typically including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Stages
The distinct phases or steps in a process or development, often used to describe progress in marketing, product development, or business growth.
Organizational Buying Behavior
The decision-making process and actions of organizations in the purchase of goods and services for business operations.
Organizational Buying Criteria
The standards or benchmarks that companies use to evaluate products and services for purchase decisions.
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